Under Armour Rushour
Branding
Motion Design
Packaging
Video editing
Activation2019 ✴︎ Latitude
We were tasked with creating an identity including print, digital, social and motion components for a 4 part Under Armour speaker series promoting their new Rush product line. The result was a kinetic identity that utilized a 50/50 split as way to showcase the before and after effect the Rush clothing produced.
Creative Direction:Kaleb Durocher
Recap Video:Chris Lacourciere
Event Photo+Video:Chloe Payne
Video+Photo Assets:Droga5
Creative Direction:Kaleb Durocher
Recap Video:Chris Lacourciere
Event Photo+Video:Chloe Payne
Video+Photo Assets:Droga5
![](https://freight.cargo.site/t/original/i/8c29f7eeea021c61c02d976d70c8acc61c64931f16efa5dd2184da66f003b388/ua-rush-hour-keyvisuals-finalUpdate.jpg)
![](https://freight.cargo.site/t/original/i/b7d288e624caa3d232eea6b29352d9fb37881814c255e7e572233dd4e182b2c7/ua-rush-hour-keyvisuals-finalUpdate2.jpg)
![](https://freight.cargo.site/t/original/i/09bd6ff303484cb2f64c2e096cec8080c8becdd1a2f39a7e26616bb46fbf9cf0/ua-rush-hour-keyvisuals-finalUpdate3.jpg)
![](https://freight.cargo.site/t/original/i/e7011f8432ed9936c1b4308f284b0df2cc5bacaa8453d32f6fcf15649e13e2e5/ua-rush-hour-keyvisuals-finalUpdate4.jpg)
![](https://freight.cargo.site/t/original/i/4ce00cc7a8d64c3d673c2aa6057c6bfcbb3c5549f53fb77f76b2925f5da1c2e6/6T4A9215.jpg)
![](https://freight.cargo.site/t/original/i/0fc78419f3aeccaad6eed594a9627abaf3101e538315bd3198229f451264247c/6T4A9226.jpg)