During my internship at Latitude I was brought in on the brainstorm for the Puma LQD Cell Optic seeding kit. We were asked to create a concept around the shoes being ready for the streets or the club. I created six 3D animations that were preloaded onto a portable projector in the seeding kit. The projections were to be used by inluencers on themselves wearing and styling the new shoes.
Photo+Video:Youtube & Instagram (#LQDCELLOPTIC)
Creative Direction:Ben Hribar
Designer:Amy Fastenau
