We were tasked with creating a seeding kit based on the concept that the LQD Cell Optic shoes were fit for the streets or a night out at the club. Six 3D animations were preloaded onto a portable projector in the seeding kit. The projections were to be used by inluencers on themselves wearing and styling the new shoes.

Photo+Video:Youtube & Instagram (#LQDCELLOPTIC)
Creative Direction:Ben Hribar
Designer:Amy Fastenau