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Puma LQD Cell Optic

3D Design
Motion Design





Experiential2019
✴︎
Latitude

We were tasked with creating a seeding kit based on the concept that the LQD Cell Optic shoes were fit for the streets or a night out at the club. Six 3D animations were preloaded onto a portable projector in the seeding kit. The projections were to be used by inluencers on themselves wearing and styling the new shoes.

Photo+Video:Youtube & Instagram (#LQDCELLOPTIC)
Creative Direction:Ben Hribar
Designer:Amy Fastenau